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3 September 2024

Image is of the BBC Sounds logo.

The BBC have recently launched a trial using Generative AI to add subtitles and transcripts to content on BBC Sounds. This feature aims to improve accessibility for users who are deaf or hard of hearing.

The AI-powered tool, Whisper AI, generates high-quality transcripts of audio content, which are then reviewed by the editorial team. This ensures accurate and reliable subtitles, enabling users to read along with the audio in real-time.

The BBC Sounds trial currently includes five programs, with plans to expand to more shows and platforms in the coming weeks. For more information, please read broadbandtvnews’ article on AI and BBC Sounds.